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Going for the sentimental shoppers | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Meagan Kashty

Consumers are quite the disloyal lot. Grocery manufacturers innovate to gain their attention, but customers have few qualms about turning their backs on a brand, even one they’ve stuck with for years.

http://www.canadiangrocer.com/top-stories/going-for-the-sentimental-shoppers-45455
 

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